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Market researchThis helps you identify your target audience, identify their needs and pain points, and find the best way to connect with them before, during, and after your launch.
[ ] Create buyer personas → @Andrea Lim December 21, 2021
[ ] Competitive analysis → @Sohrab Amin December 20, 2021
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Goal identificationYour market research allows you to understand your product positioning and how your new product or feature fits into your company’s goals.
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Marketing planA full overview of how you’re presenting your new offering to the world. This includes your social media strategy, press releases, blog posts, webinars, media packs, and so on.